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In order to determine what is currently available and marketed toward seniors, we visited an electronics store, read magazines and searched the internet. Once we had a clear understanding of the existing products and related media, we individually interviewed eight seniors. These interviews give us insight into the actual listening habits and playback devices of our user group. Following the interviews, we generated concepts based on the needs that arose. Each of the six concept scenarios we decided on examines a distinct need, so that during our focus group we could learn about the importance of each. The focus groups revealed that some of our ideas were well targeted while others were completely dismissed by the seniors.
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Summary