Summary| Research |
Synthesis |
Design |
Solution |
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Media Research 03
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| Focus Groups 06 | |
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Research |
03 Media Research |
"As easy as plugging it in"
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Bose Wave Music System was the only music player we found that was specifically being targeted towards seniors. They focused on how easy it was to use as a selling point. |
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The Color Palette of the AARP was also useful as a guideline |
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