Synthesis

01 Research Conclusions

Competitive Analysis

• Existing systems are not created with seniors in mind
• Senior buyers are either directed toward the simplest system or the retro "nostalgic" offerings

Marketing

• Only example of a music player being marketed to seniors was the Bose Waveradio which claims to be "As easy as plugging it in"
• Simplicity and ease of use

Interviews and Observations

• Simple and Continuous music is desired
• Devices that encourage social connection are appreciated
• Music is able to fill the void of an otherwise silent, empty home
• Acquiring new music is not a high priority

Focus Group

• Positive reactions
  • Things that save them time or space
  • Devices that stimulate conversation
  • Music tied to existing activities
  • Connections to memories
• Negative reactions
  • Control Issues
  • Too playful/ childish
  • Anything happening automatically
  • Too technological