currentform | Simon King, Interaction Designer

Kellogg’s Games

Description

While at Biggs|Gilmore I created many online promotional games for Kellogg’s brand breakfast and snack products. The scope ranged from simple arcade games to complex web mysteries spanning multiple media and many months.

Each project was a balancing act, striving for a fun interface with interactions a pre-teen could understand. My goal was to mix playability with enough challenge to keep things interesting.

Each project was a team effort. My role was usually interaction design and front end programming.

All images ®, ™, © 2004 Kellogg NA Co.