currentform | Simon King, Interaction Designer

The Rocket Star Café

Description

The patrons of the Rocket Star Café tend to be regulars and a strong community has formed around this popular coffee shop. The website needed to serve as an extension of that, actively fostering the existing customer base while acting as an introduction to new visitors.

The warm and welcoming feeling of the café influenced the visual design and a survey given to regulars helped clarify the features needed. More than anything the Rocket Star is a place where people meet to talk. This idea was incorporated online through the Rocket Log, a forum for regulars with both public and private messaging.

Since the coffee shop is open 24 hours a day the two owners don’t have much time to update the site. Custom built admin tools provide them with a straightforward editing process that keeps the content fresh.

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